Senior Content Strategist
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Posted on Indeed on Aug 02, 2022 (17 d ago)
- Work with the product, UX, legal review, and delivery teams to produce insightful content strategy plans, taxonomies, tagging strategies, content maps/matrices, and shepherding content through the governance processes.
- Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior.
- Ensuring quality and consistency across content.
- Support the writing, edit, testing, and improvement of content that makes our products and experiences easier to use across Exact Sciences products and experiences.
- Auditing experiences to help understand and assess the content and be able to provide strategic recommendations for moving forward.
- Facilitate the collaborate and influence design decisions with multiple team members, including product, UX, development, copywriting, and key stakeholders.
- Create inclusive content strategies to foster a welcoming environment regardless of background, sexual orientation, gender expression, religion, or ethnicity.
- Document content and approvals according to established processes.
- Create process and policy documents including governance guides.
- Facilitate design sessions, ideation of product, design reviews, and appropriate sprint ceremonies and processes.
- Understand and prioritize problems, opportunities, and solutions that contribute to the product roadmap, strategy, and vision leveraging data, research, industry trends, and BU objectives.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Ability to effectively manage legal reviews and feedback cycles.
- Travel Requirements: Ability to travel 5-10% of working time away from work location, may include overnight/weekend travel.
- Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field of study; or High School Degree/General Education Diploma and 4+ years of relevant experience as outlined in the essential duties in lieu of Bachelor’s degree.
- 5+ years of experience in content design and content strategy.
- Experience in Figma, Miro, and other design tools to edit and contribute to designs and content strategies.
- Experience in simplifying and communicating complex ideas to broad audiences.
- Experience in managing a content creation process from strategy to delivery of final product.
- Experience in creating information architecture for complex products.
- Experience in collaborating with and influencing product, engineering, design, and operational teams.
- Experience in mobile optimization as well as other screen sizes.
- Effectively plan, organize, and prioritize work.
- Experience with content management systems and user testing tools.
- Experience in creating and leveraging user personas.
- Experience with the principles of Agile/Scrum/Kanban.
- Experience in creating strategies that leverage SEO and measurement objectives.
- Advanced understanding of accessible, inclusive, and equitable design.
- Strong organizational and time management skills with a proactive and logical approach to workload and ability to work both independently and within a team.
- Demonstrated ability to perform the Essential Duties of the position with or without accommodation.
- Authorization to work in the United States without sponsorship.
- Experience in healthcare, wellness, or digital health.
- Experience with service design (digital and physical) and operations.
- Experience with both B2C and B2B products and/or services.
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