Principal Content Strategist Brokerage

Published date Posted on Indeed on Jan 14, 2022 (4 d ago)

Job Description:

We are looking for an agile, digital-first problem solver who’s skilled at UX writing and content strategy, and is passionate about providing streamlined, simple digital experiences for customers.

The Team

As a member of the Content team, you’ll use your content and design skills – coupled with the latest insights and analytics – to create best-in-class mobile trading experiences for our active and emerging investors. In this role, you’ll lead the content strategy for digital experiences that guide customers through researching, trading, and monitoring in our flagship mobile app, and builds confidence while doing so.

You’ll review and improve our existing experiences, identify information gaps, and write new content for trading experiences, webpages, communications, and in-context help.

You’ll also play a meaningful role in championing and maintaining content strategy standards that give our clients confidence and make their interactions with us effortless!

The Expertise You Have

  • Bachelor’s Degree
  • A minimum of 5 years’ experience in digital content design, writing/blogging, content strategy, and/or digital communications
    • Financial services experience, a plus
  • Experience with Agile principles, a plus

The Skills You Bring

  • You’re an expert at understanding the audience and can capture the voice of investors of all ages to help them understand and relate to trading and investing topics.
  • You read complex ideas and can instantly find ways to make them simpler.
  • You’re proficient in crafting content that follows brand standards, optimized for search, shareable on social media, data-driven and ready for mobile.
  • You’re comfortable defending your content decisions with executives and legal types and can negotiate edits with diplomacy and an open mind.
  • You’re fun, smart, creative, flexible, and love working as part of a team. You’re willing to jump into different roles as the job requires and have an eye to the future of digital content design.

The Value You Deliver

  • Driving the content strategy, content creation, and standards that are essential in helping clients complete transaction flows and make product decisions
  • Understanding customer needs to identify problems and appropriate solutions
  • Collaborating with designers, researchers, developers, and other partners to write and test user-focused content that guides clients through an experience, while maintaining Fidelity’s tone and voice
  • Serving as the voice of the customer, advocating for content-led experiences driven by customer needs to create cohesive experiences across channels
  • Driving a test, learn, and optimize the approach to content development where you’ll make data-driven decisions on the topics, tone, language, and delivery of content



Company Overview

At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning and growth so you can build the career you’ve always imagined. We welcome associates from different backgrounds and with different perspectives to help us innovate and make a difference for our customers and our communities.

We invite you to Find Your Fidelity at

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations, or by calling 800-835-5099, prompt 2, option 2.

Fidelity will continue to keep the safety of associates and customers as our top priority and this will never change. As the pandemic evolves and Federal, State, and Local regulations emerge, it has become clear that knowing the vaccination status of all associates is critical to our safety efforts.

Therefore, Fidelity will require all candidates to disclose their COVID-19 vaccination status during the hiring process, and if vaccinated, provide proof of vaccine.

This is not a requirement to be vaccinated. It is a requirement to report vaccination status and, if vaccinated, provide proof.

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