Sr. Email Specialist (Remote)

Published date Posted on Indeed on Jun 09, 2022 (20 d ago)
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
Nurture
  • Execute, own and manage our global Marketing nurture campaigns
  • Partner with the Field + Campaigns teams to develop relevant streams of content
Email Reporting
  • Partner with the Marketing Analytics team to develop an email reporting dashboard
  • Conduct regular analysis of email performance and KPI tracking, delivering recommendations to team stakeholders and summarizing updates on a regular cadence
  • Drive continuous improvement across all key email metrics
  • Responsible for compiling, analyzing and sharing channel and campaign performance data to optimize within the existing strategy and suggest new opportunities for growth
Consent/Privacy
  • Maintain detailed knowledge of email marketing best practices and both domestic and global regulations including CAN-SPAM and GDPR Global Privacy and Email Consent Regulations
  • Partner with legal team to make relevant updates to Marketo programs and privacy language
Email Deliverability & Database Health
  • Monitor email deliverability / sender reputation/IP health to ensure growth of contact database and highest possible engagement with content
  • Provide recommendations on contact strategy and appropriate amount of engagement to minimize unsubscribes and maximize engagement, working closely with regional stakeholders
  • Own email database health; oversee our marketable database size and health, while maintaining and increasing engagement rates on all key email metrics
  • Continually optimize segmentation and email content personalization strategies based on data including activity data, demographics, and engagement
  • Evangelize email best practices across broader Marketing Operations team
  • Own and develop best practices for using Litmus to optimize deliverability and provide training to team members as new people join or as updates are made to best practices

Email Templates / Best Practices
  • Develop best in class email templates, ensuring brand compliance and design aimed at increasing engagement
  • Understanding of user behavior and engagement around devices and platforms, making sure emails are optimized accordingly
  • Stay up to date on email marketing and digital marketing best practices across process, tools, data, training and more
  • Develop email template guidance for character count, style guides, design guidance and more
Marketing Email Strategy
  • Develop an A/B testing/multivariate testing framework, including a cadence for sharing learnings across stakeholders and programs
  • Using data to drive email strategy at all points in customer journey
  • Create strategy, timeline, process and training for Marketo features related to email (dynamic content, personalization)
  • Partner with Marketo (automation platform) to always be implementing and upholding email best practices
  • Partner with cross-functional teams (Events, Product, Data, Content, and more) as the email SME to launch best-in-class email programs, drive best practices and implement subscriber acquisition and reengagement strategies
  • Audit and maintain overall contact strategy and frequency of communications across our subscribed database
  • Seek and provide updates regarding new features being rolled out by email providers as well as new trends in marketing technology
  • Own email calendar and help Marketing teams manage email timing and prioritization

Requirements:
  • Relevant BA/BS degree or equivalent work experience.
  • 5+ years in an email marketing role
  • Marketo Certification
  • Strong experience coding HTML/CSS for responsive email design and deliverability
  • Ability to interpret email performance and deliverability metrics and make actionable recommendations
  • Experience building and managing email preference centers
  • Experience building nurture streams and multi-tiered engagement programs
  • Experience acting as an email subject matter expert, providing guidance to teams across an organization
Bonus Points
  • Experience working with Salesforce, Outreach, Litmus, Domo and Tableau
  • Strong project management skills
  • Passion for automation and process design
  • Prior experience in the B2B or B2C Technology space
This role will require the candidate to periodically undergo and pass additional background and fingerprint check(s) consistent with government customer requirements.
#LI-Remote
#LI-KR1
Benefits of Working at CrowdStrike:
  • Remote-first culture
  • Market leader in compensation and equity awards
  • Competitive vacation and flexible working arrangements
  • Comprehensive and inclusive health benefits
  • Physical and mental wellness programs
  • Paid parental leave, including adoption
  • A variety of professional development and mentorship opportunities
  • Offices with stocked kitchens when you need to fuel innovation and collaboration
We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
CrowdStrike, Inc. is committed to fair and equitable compensation practices. For applicants in Colorado the salary range is $84,362 - $126,542 + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. The salary range may differ in other states.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Right to Work

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