Digital Marketing Specialist Email Developer

Published date Posted on Indeed on Aug 17, 2022 (51 d ago)
With minimal supervision, involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets.
Development and maintenance of VSP Vision websites or applications

Develop front-end cutting-edge, fast-loading and standards-compliant web design including graphics, HTML CSS and JavaScript/jQuery

Develop technical architecture of web portals including development of wireframes, dynamic menus, expandable areas of content, etc.

Consult with market managers and business partners

Build prototypes that utilize UX design patterns

Research and apply new technologies and apply appropriately in web development projects

Ensure websites and applications are 508 compliant, including those outsources to vendors

Serve as the publisher of web portals, accountable for accurate content and language

Gather information for needs assessments, and support the development of the business objectives and timelines for web projects

Conduct various types of analyses including alternative business applications, cost-benefit, data feasibility, impact, technical and workflow/processes, and make recommendations for improvement

Partner with marketing groups to determine business area process and negotiate business partner acceptance of process to ensure consistent and timely execution of marketing programs

Act as key departmental contact on Corporate Task Forces. Monitor initiatives to identify potential problematic issues and offer alternative solutions. Keep marketing division staff aware of new/enhanced corporate initiatives

Establish priorities for systems and process changes and enhancements. Identify and document business and system requirements

Develop and implement appropriate user communications/campaign templates and plans, including documentation and training; maintain themes, styles, and images for e-mail campaign templates and landing pages

Maintain internal web platform ongoing maintenance and development
Job Specifications
Typically has the following skills or abilities:
Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience

4+ years professional experience in Digital Media production with some experience in Internet technologies, development, and support

Experience with audio, video, and other multi-media formats

Art Direction experience in both print and digital media

Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator, and Photoshop

Strong project leadership and strategic planning skills

Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines, and constant interruption

Ability to multi-task effectively

Experience working on and leading cross-department relationships to accomplish design projects

Excellent presentation and conceptual skills

Self-motivated, positive attitude, strong interpersonal and leadership skills

Proven record of accountability

Exposure to application interface and online advertisement design

Broad knowledge of current design trends and techniques for web

Understanding of Web site priorities, product development, audience needs, site traffic, and page views

Regularly exercise discretion and independent judgment in the performance of job duties
Preferred Skills
Basic knowledge of and experience with ESPs (e.g. Eloqua, Salesforce Marketing Cloud), HTML, CSS, and/or ampscript, and email marketing best practices
Build, QA, and produce fully responsive emails from WYSIWYG modules that deliver on business goals
Complete production for all assigned email communication needs including, preparing visual assets, debugging, quality control, and addressing content/design changes and revisions
Competence with Adobe CC Suite (XD, Photoshop, Illustrator, Dreamweaver, and InDesign)
Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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