Social Media Data Analyst

Published date Posted on Indeed on May 14, 2022 (2 d ago)

First Media is a leading social media publishing and marketing company, at the intersection of content and commerce and driving the shoppable content revolution, with more than 200 employees, 180 million fans, and 1.5 billion monthly views. Our brands Blossom, So Yummy, Blusher, and BabyFirst inspire our global audience daily. With an average annual growth rate of 50% over the past five years, along with multiple Fortune 500 partners, we are leading the next generation in shoppable content.

First Media’s Performance Marketing division is one of the fastest-growing full-service Direct Response agencies. Our production team is a powerhouse of relatable video content for a modern-day opt-in viewer, specializing in new and iterative DR video ads that drive massive scale for our partners. With our triple-threat experts in digital publishing, adtech and performance, we’re uniquely positioned in today’s marketplace.

We are looking for a passionate data storyteller to join our BI team as a Social Media Data Analyst. This role will report to our VP of Business Insights and will focus on First Media’s video publishing arm.

You will:

  • Help drive media strategies through data and insights
  • Translate complex data into actionable insights through storytelling dashboards and visualizations
  • Provide timely and accurate preparation of weekly, monthly, ad-hoc and/or final client campaign reporting according to campaign timelines and client or agency requirements
  • Work cross-functionally with Video Production and Marketing teams to inform their data-driven tactics
  • Build and maintain data & reporting systems for First Media’s various social pages & platforms
  • Conduct market research in the video publishing space
  • Help create sales & marketing materials with relevant performance data

You have:

  • A Bachelor's Degree in a quantitative field (Computer Science, Applied Math, Economics, Statistics, Analytics, etc.)
  • 3+ years of relevant data analysis experience, including social media measurement and analysis
  • Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems
  • An analytical mindset coupled with the ability to understand the true business needs behind requests
  • A passion for conducting insightful data analysis and data storytelling
  • Programming expertise (emphasis on Python, SQL, and R)
  • Data management and visualization skills / tools are a plus
  • Critical, strategic thinker, able to manage projects in a time-constrained environment.
  • Strong collaborative instincts to work cross-functionally with Sales, Marketing, and Video Production teams
  • Detail-oriented; able to prioritize, meet deadlines, organize, and demonstrate analytical skills and follow-through.
  • Experience with publishing, particularly in the social video space, is a plus

First Media provides competitive compensation and benefits, including top shelf health insurance packages (medical, dental, and vision insurance), unlimited PTO, 401K employer matching, and so much more.

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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