Senior Product Manager, Business Insights

Published date Posted on Indeed on May 14, 2022 (51 d ago)
  • Previous experience in marketing, marketing insights, consumer insights or analytics
  • Strong data analytics skills, Excel proficiency and knowledge of other tools (e.g., Tableau and other exploratory / visualization platforms)
  • Excellent verbal and written communication skills

Job summary
Do you have a passion for diving deep to uncover key insights that drive critical business decisions? If yes, the Customer Behavior Analytics (CBA) team is looking for somebody with your enthusiasm and skills to work as part of the team. We are looking for an experienced insights professional who is curious, driven, and passionate about marketing insights and analytics. If you are looking for a role where you can make a major impact through identifying insights and driving business strategies, we want to meet you.

CBA owns Amazon’s insights pipeline, from data collection to deep analytics. We aspire to be the place where Amazon teams come for answers, a trusted source for data and insights that empower our systems and business leaders to make better decisions. Our outputs shape Amazon product and marketing teams’ decisions and thus how Amazon customers see, use, and value their experience. One of our missions is to make Amazon’s marketing the most measurably effective in the world. Our long-term objective is to measure the incremental impact of all Amazon’s marketing investments on consumer perceptions, actions, and sales. This requires measuring Amazon’s marketing comparably and consistently across channels, business teams and countries using a comprehensive approach that integrates all Paid, Owned and Earned marketing activity. As the experts on marketing performance we will lead the Amazon worldwide marketing community by providing critical cross-country insights that can power marketing best practices and tenets globally.

You will build strong relationships cross functionally with a range of teams from marketing stakeholders to data scientists to define and answer the right business questions that will drive our business forward. You have a strong understanding of how to acquire and transform data to drive your analysis with the ability to then visualize the outputs in a way that is instantly understandable. You are an excellent writer with the ability to take complex ideas and translate them into understandable insights and recommendations. You are a strong story teller who can weave together a set of disparate insights to generate understanding and action.

Key job responsibilities
  • Building strategic relationships with key technology and business leaders to ensure program success.
  • Building strategic relationships with the ability to interact with and influence stakeholders at multiple levels of an organization.
  • Understanding of how to turn business questions into an appropriately scoped and resourced research plan.
  • Ability to go beyond data to create true insight and make specific recommendations that drive business decisions.
  • Ability to work effectively cross-functionally and to make data and insights accessible to a non-expert audience.

  • Marketing or consumer insights agency experience
  • Master’s degree in Business Administration or related field
  • Experience in marketing, brand management, consumer insights or marketing analytics in the tech and entertainment spaces
  • Background in statistics and modeling
  • Comfort managing and manipulating disparate data types

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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