Digital Marketing Associate

Published date Posted on Indeed on Jul 30, 2021 (49 d ago)

Do you want to join the hottest and fastest-growing tech company in the Clinical Research industry? We’re building a world-class marketing team that pushes B2B & SaaS marketing to a whole new level. Join us and help be a part of something that is changing the world!

Castor is a leading cloud-based clinical data platform working with some of the world’s largest pharmaceutical companies, medical device companies, biopharmas, and renowned academic institutes.

We simplify the clinical trial process, from recruitment to analysis, with user-friendly, patient-centric technology. Our mission is to bring medical research into the digital age. Why? Because medical research is still largely run using free-text, paper, and legacy technology.

Our self-service platform enables our users to run remote (decentralized), device-enabled, patient-centric trials. By helping our users capture high-quality data and making it machine-readable, we are fundamentally changing the flawed evidence-based medicine process.

How is Castor supporting the Coronavirus crisis?

Castor has joined the global fight against the Coronavirus by making our research data capture system available for free for all COVID-19 research projects. Castor is supporting more than 200 COVID-19 studies across the world, including the World Health Organization’s SOLIDARITY trial.

What you’ll do

As Digital Marketing Specialist - Email/Operations, you are responsible for the execution and delivery of Castor's email marketing channel.

  • Maintain Castor’s product marketing strategy and plans for mature and legacy product lines.

  • Assist the Senior Product Marketing Manager in sales enablement and event support.

  • Create and continuously iterate on compelling content and campaigns that resonate with target segments, including web content, brochures, white papers, case studies, and blog articles in collaboration with the Content Marketing Manager

  • Support the Product Marketing team with competitive monitoring

What you’ll bring

  • Enhance email marketing channel to promote products/services to our customers/prospects

  • Build email campaigns that speak directly to the pain points of customers/prospects

  • Improve open rates, deliverability, click rates, and conversion rates, to achieve business goals

  • Measure results to evaluate and optimize campaigns

  • Create well-written copy that is free from mistakes and ensure messages are sent in proper template/branding

  • Compile, purge, cleanse and maintain appropriate segmentation of email database and contacts

What you’ll learn

It’s a crucial time for Castor. We’re on ‘full power mode’ and scaling up at an exponential rate. For you, the opportunities are endless:

  • The ability to hone and develop your skills as a true Marketing Associate

  • Be involved in maximizing the impact of medical research and improving healthcare

  • To expand your skills as a B2B marketer by developing emerging B2B principles and processes in the eClinical Market.

What you'll get

At Castor we truly live and breathe our core values, believing we can achieve anything with a healthy and happy team.' With this in mind, we offer the following benefits:

  • A flexible and remote working opportunity

  • A competitive salary and a guaranteed 'happy holidays' bonus

  • Investing in our talent with a strong Employee Stock Option Plan

  • 30 days of PTO (including 8 national holidays and flexible sick days)

  • Interested in ‘lifelong learning’? You’ll love using our development and training budget

  • A 401K savings plan with competitive employer contributions

  • A great health benefit and insurances package

  • Flexible approach to working - nobody is tracking your time

  • A MacBook or Dell laptop, we’re a tech start-up after all ;)

  • Like to feel zen? You’ll love our company subscription to Calm for meditation and yoga

Want to know more? Check out the role profile for some further insights or apply now!

Castor continues to grow as an Equal Opportunities Employer. We strongly encourage applications from women, people of colour, and people from the LGBTQ(+) community. In your application, please feel free to share the pronouns you use (for example, she/her/hers, he/him/his, they/them/theirs, etc.).

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