Digital Marketing Strategist

Published date Posted on Indeed on Nov 25, 2021 (11 d ago)

COMPANY PROFILE:

Lextegrity offers the leading enterprise software platform for enabling global organizations to prevent and detect fraud, corruption, sanctions violations and conflicts of interest in their worldwide operations. Lextegrity is led by former in-house compliance and audit experts (ex-Pfizer, Avon, Mylan) who were frustrated by the lack of powerful compliance technology provided by their internal IT teams, the Big Four accounting firms and existing GRC software providers. The executive team are all thought leaders in the compliance space, who formed Lextegrity to build the dream software we wished we had when we were in-house.

Lextegrity has a strong and rapidly expanding base of enterprise customers, has attracted venture capital funding and has strong partnerships with leading global organizations, such as Ethisphere, to enable us to fulfill our mission of using technology to empower ethical action.

POSITION SUMMARY:

We are searching for a Digital Marketing Strategist to support our Marketing Director and sales organization as we look to continue our explosive growth trajectory. You will be something of a marketing all-rounder with a strong bias towards digital demand generation, campaign management, website optimisation and online content creation. The ideal individual also will also possess strong organizational skills in order to manage multiple marketing initiatives, and razor-sharp analytical skills in order to examine the effectiveness of our campaigns including PPC, SEO, email, social media, our website and other third-party content delivery platforms.

We are looking for the right team member who is willing to roll up their sleeves and take full ownership of our digital strategy from conception through to delivery.

Key Responsibilities:

  • Work with Lextegrity’s Marketing Director, sales and executive teams to refine our digital marketing plan and promotional strategies across all of Lextegrity’s consumable media
  • Support and drive the online content strategy across all deliverables
  • Audit and optimise the performance of all our digital campaigns
  • Manage third party agencies for PPC, web development and SEO
  • Develop and manage social media content
  • Create and maintain a shared digital campaigns calendar
  • Produce and maintain metrics reports on digital marketing activities, effectiveness and business impact
  • Manage technical aspects of key marketing systems (HubSpot) used to generate, distribute, and report on leads
  • Create publishable web content on your own and in collaboration with marketing and sales teams

Qualifications:

  • A passion for Lextegrity’s mission to use technology to empower ethical action
  • Minimum of 3+ years experience in campaign management marketing and / or digital demand generation marketing
  • Strong technical skills, including hands on experience with the suite of HubSpot tools (CMS Hub, Marketing Hub and Sales Hub) and/or similar marketing automation, content management, and CRM tools
  • Experience using SaaS content creation tools like Canva (graphic design), Powtoon (video creation) and other similar platforms
  • Experience managing and overseeing SEO campaigns, and PPC campaigns spanning search and social
  • Ability to compellingly communicate our story and envision how content will be presented or distributed in formats other than text-based articles
  • Prior experience with marketing enterprise SaaS software a major plus
  • Ability to work remotely and a willingness to travel as needed (travel restrictions permitting)

BENEFITS & PERKS

  • Flexible working conditions and ability to work remotely
  • Freedom of choice for your technical equipment, e.g. Mac or Windows
  • Flexible PTO – we trust you
  • Work for one of the fastest-growing companies with some of the most talented people in the industry
  • A transparent and collaborative team environment
  • Medical, Dental & Vision Coverage
  • FSA, HSA, Life insurance, Short-Term and Long-term Disability insurance
  • Stock options
  • 401K Matching Program
  • Team activities, game nights, and happy hours

Lextegrity is an equal opportunity employer and prohibits discrimination on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Must be authorized to work in the United States on a full-time basis. No phone calls or recruiters please.

eWDBIiZiaE


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COMPANY PROFILE:Lextegrity offers the leading enterprise software platform for enabling global organizations to prevent and detect fraud, corruption, sanctions violations and conflicts of interest in their worldwide operations. Lextegrity is led by former in-house compliance and.