Sr./Lead Consultant - Digital Marketing

Published date Posted on Indeed on Nov 25, 2021 (11 d ago)

Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.


We are looking for someone with a good blend of business consulting skills and data analytics background. If you are passionate to work on unstructured business problems that can be solved using data, we would like to talk to you.


RESPONSIBILITIES:

  • Work on the latest applications of data science to solve business problems.
  • Participate in discussions with team members to select and apply relevant analytic techniques and create actionable business insights.
  • Ability to understand the business context by discussing existing data models with senior client leaders and deriving useful business insights.
  • Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
  • Measuring customer behavior on and across all the digital experiences we build to empower the businesses with valuable insights that help them make better, more informed decisions.
  • Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
  • Responsible for the measurement of customer behavior on and across all the digital experiences in order to empower the business with valuable insights that help them make better, more informed decisions.
  • Define and execute measurement strategies for multiple lines of business to test, measure and optimize digital marketing and online customer experiences.
  • Partner with business leads (Product, Marketing, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, and reporting.
  • Architect digital analytics solutions through a standard, universal lens across all lines of business, with additional focus on reliability, scalability, performance and compliance.
  • Be driven by the integrity of analytics data collection, ensuring that the business can be guided by quality data and insights.
  • Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective.
  • Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise, to measure, understand and optimize online customer experiences.
  • Making presentations to senior management, communicating results to business teams, and develop plans to help operationalize analytic solutions.
  • Being able to effectively communicate with and manage expectations across stakeholder.

Requirements

  • 3-5 years of experience implementing digital analytics tracking solutions for web and/or mobile experienced (bonus for e commerce applications).
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
  • Comfort with technical documentation and independently developing innovative, untested solutions.
  • Experience enabling digital analytics tools, such as Adobe Analytics and Google Analytics 360, and other marketing technologies such as Adobe Audience Manager, Adobe Target, conversion pixels, etc.
  • Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business.
  • Supportive-the success of partner teams is our success.
  • Self-starter with the ability to work independently.
  • Product Management, Web Development or Tech background is a bonus
  • SQL and Python experience a plus.

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.


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