Published date Posted on Indeed on Jan 14, 2022 (4 d ago)

Blue Cross NC is improving healthcare for everyone. Doing that takes all of us, currently 4,500+ strong! Are you ready for a job that matters and a mission that is bigger?

We are seeking a Senior Product Developer to join our growing Strategy, Planning and Performing team. In this role, you will support and lead large-scale, enterprise-wide Product Development initiatives for our Medicare and Federal Employee Program (FEP) segments. You will be a thought leader for the generation of product ideas and carries through to product design, requirements definition, execution and launch to the market.

What You'll Be Doing

  • Leads and develops ideas from inception through the different staged gates of the product development process through launch of the product to the market

  • Identifies and evaluates new product opportunities (new products, enhancements to existing products, potential partners) to increase sales and profitability. Obtains agreement on the priority of product ideas by securing buy-in from senior leadership within Sales and Marketing

  • Works cross-functionally across the enterprise to define and develop proof of concepts, business cases, product designs, business requirements, and functional specifications

  • Identifies and evaluates, as needed, potential vendor partners to leverage for product initiatives, negotiating contracts and drafting statements of work

  • Presents product designs and business cases to multiple levels within the organization, including the Executive Leadership Team, for approval in securing resources, budget, support and buy-in for the initiative

  • Identifies and obtains leadership buy-in for the pricing strategy in collaboration with actuarial resources

  • Identifies the marketing/launch strategy and plans in collaboration with marketing resources

  • Updates appropriate product documents to account for the product changes, including the Product Standards and Guidelines, booklets, identification cards and benefit highlights Reviews and approves marketing literature, training material, technical specifications, and test plans and results

  • Responsible for final commercial success of product launches

  • Develops and defines improvements to ongoing product development process

  • Develops expert knowledge of competitive products and environmental factors

  • Serves as a resource and product expert for enterprise

  • If applicable, manages and develops direct reports

Hiring Requirements

  • Bachelor’s Degree and 7 years experience in marketing or product development in health insurance industry.

  • In lieu of degree, 9 years of experience as stated above.


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