Associate Strategic Analyst, Enroll360

Published date Posted on Indeed on May 12, 2022 (15 d ago)

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of more than 2,100 schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Associate Strategic Analyst

The Strategic Analysis team is focused on optimizing partner campaigns and creating impactful program-level reporting and presentations for our partner services and sales teams, leveraging what we know across the marketplace for the benefit of each individual partner and better enabling EAB to achieve each partner’s stated enrollment, fund-raising and financial aid goals. As a Strategic Analyst, you will gather, analyze, and interpret campaign results and other market factors to measure the effectiveness of direct marketing programs and partner performance; you will provide proactive audience and marketing recommendations to generate the greatest return-on-investment.

This role is based in Richmond, VA.


Primary Responsibilities:

  • Bachelor’s degree in an analytically related field e.g., mathematics, statistics, engineering, computer science, economics, business, etc.)
  • Demonstrated ability to think analytically and conceptually
  • In conjunction with partner services, develop marketing strategies from an audience and product standpoint, providing customized campaign recommendations to achieve partners' short- and long-term goals
  • Work with internal and external stakeholders to support the development of audience selection strategies by using data driven results to help our partners achieve their short- and long-term goals
  • Utilize data visualization tools to develop custom reports and dashboards at the direction of tenured team members that provide analytic and monitoring support to account teams
  • Work with tenured members of the Strategic Analysis team to clearly communicate campaign performance results to account teams and management; through development of comprehensive and compelling monitoring reports, partner presentations, and audience strategy analysis that demonstrate EAB value and partner return on investment (ROI)
  • Use a variety of analytic and data visualization tools to project, monitor, report campaign strategy outcomes
  • Utilize data visualization tools to create reports and dashboards
  • Understand the higher education landscape and leading practices in direct & digital marketing as well as EAB’s products and services that utilize a data-driven approach to achieving unique institutional goals of our higher education partners
  • Perform other related responsibilities as assigned

Basic Qualifications:

  • Bachelor’s degree in an analytically related field (e.g., mathematics, statistics, engineering, computer science, economics, business, etc.)
  • Demonstrated ability to think analytically and conceptually
  • Experience developing compelling presentations and communicating insights to inform and influence business decisions
  • Experience conducting analyses (medium agnostic)
  • Strong demonstration of deductive reasoning

Ideal Qualifications:

  • Professional or educational background in analysis of marketing programs or higher education
  • Experience in a direct marketing environment
  • Experience using data visualization tools
  • Self-starter with a real drive for impact and an entrepreneurial mindset
  • Excellent interpersonal, verbal, written, and persuasive communication skills
  • Solid technical database knowledge and experience applying SQL concepts
  • Professional or educational background in analysis of marketing programs or higher educationExperience in a direct marketing environment
  • Experience using data visualization tools
  • Self-starter with a real drive for impact and an entrepreneurial mindset
  • Excellent interpersonal, verbal, written, and persuasive communication skills
  • Solid technical database knowledge and experience applying SQL concepts
  • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB’s DE&I Promise

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

  • Medical, dental, and vision insurance, dependents and domestic partners eligible
  • 401(k) retirement plan with company match
  • 20+ days of PTO annually, in addition to paid firm holidays
  • Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
  • Paid parental leave for birthing and non-birthing parents
  • Phase Back to Work program for employees returning from parental leave
  • Infertility treatment coverage and adoption or surrogacy assistance
  • Wellness programs including gym discounts and incentives to promote healthy living
  • Dynamic growth opportunities with merit-based promotion philosophy
  • Benefits kick in day one, see the full details here.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.


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