Salesforce Marketing Cloud (SFMC) Email Specialist

Published date Posted on Indeed on Jun 22, 2022 (12 d ago)
About the Team
With hundreds of millions of messages being sent by the organization every year, the Email Marketing team plays an important role in ensuring the students, parents, and professionals who we serve receive personalized, timely, accurate communications. This individual will leverage their HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications. They will own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlines.
About the Opportunity
The Salesforce Marketing Cloud (SFMC) Email Specialist is responsible for the successful production, management, and deployment of customer-facing email and SMS campaigns. This role will work closely with internal programs, copy editors, design team members, data analysts and other members of the marketing automation team to ensure communications are deployed accurately, on time, and follow brand and legal standards.
In this role, you will:
  • Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases.
  • Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.
  • Securely manage and upload contacts lists.
  • Hand-code HTML from text documents into emails. Assist in the creation of templates, automations, quality control and dynamic campaigns as needed.
  • Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed.
  • Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc.
About You
You have:
  • Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
  • A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
  • Some A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
  • Experience with responsive design for email.
  • Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
  • Ability to learn and execute company-specific email production processes quickly and accurately.
  • Bachelor’s degree or equivalent experience.
Preferred Qualifications
  • Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
  • Salesforce Marketing Cloud Email Specialist certification is preferred
  • Experience using AmpScript is a plus
  • Some SQL knowledge is preferred
  • Working knowledge of CloudPages and JavaScript is preferred
About College Board
College Board is a mission-driven not-for-profit organization that connects students to college success and opportunity. Founded in 1900, College Board was created to expand access to higher education. Today, the membership association is made up of over 6,000 of the world’s leading educational institutions and is dedicated to promoting excellence and equity in education. Each year, College Board helps more than seven million students prepare for a successful transition to college through programs and services in college readiness and college success—including the SAT®, the Advanced Placement® Program, and BigFuture®. The organization also serves the education community through research and advocacy on behalf of students, educators, and schools.
Benefits and Compensation
We offer our employees an outstanding benefits package that includes four weeks of paid time off, an organization-wide week-long winter break, a generous retirement savings plan, tuition reimbursement, paid parental leave for everyone, fertility benefits, remote work from anywhere in the country, medical/dental/vision/pet insurance, generous rewards compensation plan, and ongoing professional development and training. Salary is commensurate with experience and work location.
EEOC statement
College Board is proud to be an equal opportunity employer. We’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

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