Digital Marketing/Martech Lead

Published date Posted on Indeed on Jan 13, 2022 (10 d ago)

This is an exciting, hands-on opportunity to join our growing Marketing team and contribute to the next development phase of the marketing function to help accelerate the company’s growth. This role will work closely with other departments, including Product Management/Marketing, Customer Success, Documentation, and Community Management.

Netdata is a well-funded software start-up, fully remote, working across 20 time zones around the globe. We provide a groundbreaking open-source IT infrastructure performance monitoring and troubleshooting tool, which uniquely reduces the complexity of monitoring and troubleshooting for experts and non-experts alike. Our vision is to build a global community equipped to troubleshoot the technology that runs the world.


Responsibilities

As a marketing implementation specialist, you will be responsible for the development and management of the marketing technology stack. The role will help to establish digital marketing best practices across the organization that will drive improvements in the efficiency and effectiveness of marketing and customer communications initiatives.


You will combine your analytical thinking, data management skills, and marketing expertise to drive change and growth through the automation, scaling, and performance reporting of marketing.


  • Understanding of marketing methodologies for website conversion funnels, tracking and optimizing the website user experience for new sign-ups and retention, lead nurture programs, and analytic modeling for marketing efforts and campaigns.

  • Responsible for evaluating current marketing tools, researching, selecting, implementing, and integrating new best-of-breed tools.

  • Maintaining the CRM by enriching a highly accurate lead database and managing the processes and tools integrated into it.

  • Provide reliable dashboards and reports to track sales and marketing qualified leads performance, with attribution modeling, as they move through the lifecycle.

  • Knowledge preferred of HubSpot administration, Google Tag Manager, Marketo, PostHog, ClearBit, ZoomInfo, SQL, and other similar marketing analytic tools.

  • Experience with the AdTech/MarTech ecosystem, with an understanding of how technology platforms integrate with media buying tools (e.g. Google Ads/Programmatic, etc.)

  • Experience with or knowledge of monitoring and observability tools, SaaS and open source products is a major plus.

Why join Netdata?

  • We are a team of industry veterans and senior tech pro’s that prioritize performance and ease of use over anything else.
  • We embrace remote work and great work-life balance.
  • We are solving hard problems that affect thousands of users and organizations worldwide.
  • We are deeply committed to Open Source and love our community.
  • We deeply care about system performance.

When you join Netdata, you can expect

  • A competitive salary.
  • A generous stock plan.
  • To join a venture-backed startup working with some of the most sophisticated investors of Silicon Valley.
  • To be part of our world-class team and interact with an amazing community.
  • To see first-hand how to grow and succeed in an engineering-first, open source-based company.
  • To find a culture that rewards doers.

Netdata is an Equal Opportunity Employer. We are committed to providing an inclusive work environment free of discrimination and harassment for everyone, regardless of race, colour, religion, national or ethnic origin, sex, age, sexual orientation, gender identity, disability, sexual orientation, marital status, military service or other non-merit factor.


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