RL Director of Brand, X-Portfolio

Published date Posted on Indeed on Jun 18, 2022 (14 d ago)
At Meta, we are building the tools and experiences that make people feel closer together. The Reality Labs (RL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. This includes Meta Quest and Portal products, Augmented Reality (AR) and Virtual Reality (VR).

The Reality Labs Marcom team is looking for a brand leader with experience defining and driving a brand strategy in a fast-growing, category-defining global company. This person will be inspired by our vision for the metaverse and the opportunity to build it together with a diverse community of builders.

The Reality Labs Director of Brand, X-Portfolio will lead a team of brand strategists and brand marketers and will be responsible for developing and defining the global brand and marketing strategy, at the Reality Labs portfolio level, to define our position in the market.




RL Director of Brand, X-Portfolio Responsibilities:

  • Manage and support a growing team of brand marketers ensuring alignment between individual strengths and business needs
  • Understand and contextualize metaverse trends and audience behavior to inform the RL brand strategy
  • Partner with the PMM team to ensure brand strategies are influencing product and business strategies with a view of customer needs and market opportunities
  • Strong data and analytical skills to define long term brand goals and the short term drivers of success and assess the tradeoffs to accomplish goals
  • Bring strategic recommendations for how the portfolio can lead with brand as we expand our global footprint to not only capture demand but build long term relationships
  • Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
  • Consistently build strong internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
  • Proactively detect the largest problems impacting the team's execution and make decisions that manage dependencies



Minimum Qualifications:

  • 10 or more years of experience with team leadership, people management, cross-functional team leadership, leadership, team building, or team management
  • 15 or more years of experience with brand marketing
  • 15 or more years of experience at a global consumer brand
  • Proven experience leading, hiring, mentoring and developing a team
  • Demonstrated expertise building and optimizing brand strategy, positioning, architecture, and messaging
  • Track record of building successful partnerships with PMM and cross-functional teams to shape multi-year brand strategies
  • A self-starter who thrives in fast-past and agile environment







Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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